Name for a travel agency. Choosing a name for a travel agency that brings success

A new travel company may have significant start-up capital, a conveniently located office, an excellent management team and a professional director, but an unfortunate company name that can nullify all financial investments and efforts.

So, what should you call it so that it is sonorous, memorable and reflects your uniqueness?

The name of a travel agency is an important tool for promoting the company's services on the market.

Choosing the right name will help:

• advantageously differ from competitors;
• create an associative corporate identity that will work for the company;
• to form the necessary image without additional financial investments;
• make a commercially viable brand for sale.

Selection of the first part of the name of the travel company

A successful choice of the first part, indicating your type of activity, will allow you to differ from other companies with a non-tourist profile. Below is a list of different options from which you can choose or modify something:

• Travel Agency
• Travel Company
• Individual travel agency
• Extreme Tours Agency
• Exotic travel agency
• Unusual travel agency
• Travel agency
• Travel bank
• Travel boutique
• Travel agency
• Tourism and Recreation Bureau
• City network of travel agencies
• City travel agency
• Travel club
• Travel shop
• Travel salon network
• Travel company
• Travel service
• Travel agency
• Travel agency

Choosing the second part of the name of the travel agency

Having previously determined the type of activity, characteristics of the intended audience, priority tourist destinations and personal preferences, it is necessary to come up with a basic name, preferably reflecting the specifics of the company.

• dictionary of the Russian language;
• a dictionary of foreign words (for example: if you plan to study Greece, then the Greek dictionary, France - French, etc.);
• a geography textbook;
• travel magazines;
• guidebooks;
• world map.

Checking for the uniqueness of the name

Before registering a company with the chosen name, it is necessary to check the presence on the market of existing companies with a similar name. The easiest way to do this is by searching the Internet. Take the time to check so that you can work calmly without thinking that you are someone else's doppelganger.

Good night, Yuri!

1. You wrote: "in addition to different Turkey, Egypt, Thailand, Spain, etc. (the so-called" mass destinations "), we have interesting proposals for Europe (in particular, France, Italy), Greece."
After this listing, you can be referred to a company that sells "beach tours".

2. You wrote: "At the same time, Turkey is the sea and" all inclusive ".
This is a big plus of Turkey, which it once introduced and developed beach tourism.
Turkey's positioning is "Cheap Holidays".

3. You wrote: "and France is France. Interesting, not from the bus window, practically art history tours."
Many people associate France with excursion tourism.

4. You wrote: "And there is Altai."
What Altai? There are two of them. At exhibitions, the difference is difficult to determine. They all pull the blanket over themselves.

5. You wrote: "And there are places in Altai that are little visited, for" advanced users ". This is the real Altai".
To avoid problems with the client, you need to understand what target audience we work for and meet its needs.

6. You wrote: "Ecotourism, Ethno-tourism. Horse, foot and car tours... Great hunting and fishing. Own tourist base. You can talk about the historical and cultural values ​​and all sorts of sights of these places for hours. Too many of them".
6.1. Ecotourism - maybe Altai, or maybe the Ulyanovsk region, or the Orenburg region. Nobody owns this concept in Russia.
6.2. Ethnic tourism is more likely Tatarstan.
6.3. Horseback riding tours - Kabardino-Balkaria.
6.4. Walking tours... I am at a loss to answer, because I do not fully understand what value you put into it.
6.5. Car tours - by Sayan ring? Or how?
6.6. Hunting - the north of Russia.
6.7. Fishing - Volga, Far East, Baikal.
6.8. Where can we go without a camp site in Altai. Without a tourist center there is nothing to talk about.
6.9. Historical and cultural values. The strongest are in Moscow, St. Petersburg, the cities of the Golden Ring, Kazan, Nizhny Novgorod ...

7. You wrote: "If we talk about the differences of our company, then this is probably a certain cultural orientation of our tours."
That is, "Culture"?

8. You wrote: "In addition, there is a great desire to engage in inbound tourism - now we are preparing a presentation in Altai for foreign tourists. The issue of correct positioning and ways of promoting our product on the foreign tourists market is not yet fully understood for us."
This is the most difficult question. Because, first of all, I do not understand what Altai we are talking about.
Secondly, you need to understand what the authorities think about the advancement of the region.
Thirdly, it is necessary to understand what is remarkable about the region, what are its pros and cons.
Fourthly, we need to understand who our competitors are. What are their strengths, weaknesses, opportunities ...
Fifth, carefully study the travel market in Russia and neighboring regions of Kazakhstan, China, Mongolia.
Sixth, find a distinctive position.
Seventh, to understand how useful it can be to us.
Eighth, to understand how much we can implement it.
Ninth, choose the right marketing communications.
Tenth, it is correct to insert.

Product or service: The Ukrainian tourism market is quite competitive, at the same time there are free niches.

The market is divided between several major travel agencies:

"GAMALIA", "SAM", "YANA", "ENERGY", "TEZTUR", "TURTESS", "KARYA TOUR", "ANEXTOUR", "GALOPOM IN EUROPE", "A NETWORK OF BURNING TRIP AGENCIES", SAGA, "ROSA VETROV ".

but most of their products (tours) are sold through retail points of sale of small travel agencies (except for “GALOPOM IN EUROPE” and “CHAIN ​​OF AGENCIES BURNING TOURS” are franchise networks selling tours of “their” tour operator).

The main target groups to which their advertising is directed: the middle class (primarily office workers) and youth, students

Depending on the season, the demand for different directions... Bursts of tourist activity of "beach" holidaymakers - from early spring to late autumn. From the end of autumn to the end of winter - ski resorts.

Key points when buying a tour, the following may be:

Price factor

Responsive attitude of the manager when choosing a tour

Customer confidence that this company knows what they are selling

Confidence of the customer that for his money he will receive exactly what he expects, without surprises, for example, with a room, when checking into a hotel

The popularity of a particular resort

Good impressions from the past vacation and a desire to visit the place again

Council of Friends Target audience: 20-50 years old

From $ 800 per month

Education: higher, specialized secondary

Willingness to try something new

Existing buying behaviors:

Have a vacation budget. I have been saving up all year. Looking for a vacation within this budget. Every $ 10 is important.

There is a free week, why not go on vacation, but I don't know where yet. I am willing to pay depending on what I chose.

Honeymoon... The budget is limited, we will choose everything very scrupulously, but at the same time, not the worst.

For sporting events (football, Olympics, etc.). Lodging and transportation are not that important in principle. The main thing is to buy everything together, as a package of services.

Our clients:

Office workers who can rummage through our web site all day, choosing tours. They will make a couple of calls before buying and will come to the office once for payment.

People “originally from the USSR”, from 40-45 years old, of average income, are used to buying “vouchers”, choosing between Crimea and Sochi. Instead of the words all-inclusive, they prefer “three meals a day”.

Young people a la students who need to hang out for a week or two. A savage is no longer acceptable, but there is still no money in 5 stars.

Mother father me. Families with children from 1 year old. Problem statement: It is necessary to develop a name for travel agency.

The name should correspond to the field of activity of the company (tourism, travel, recreation), or indicate associatively to this area, but at the same time you should not focus on the template words for travel companies "tour", "travel", well-worn images (Columbus, Continent, Equator etc.), especially since most of them have long been used among names in this area.

The positioning of the company is based on competence and a personal approach to the client: here they will choose what is right for you. They know how to help you optimally combine all your vacation requirements and choose Best offer.

Possible associations / emotions:

An old and good acquaintance (Crusoe, Captain Grant, Vrungel)

Traveling characters (Columbus, Marco Polo - it is ESPECIALLY important to check in a search engine if there is such a company)

Correctness (the feeling when we hold the encyclopedia in our hands, they say everything is so accurate and unambiguous here) (Master, Virtuoso, Atlas of the World, Globe, Compass, Compass, Chronograph)

Epic and Historical (Atlantis, Aeneid, Odysseus, Argo, Silk Road, From Varangians to Greeks)

Confidence and reliability (Three Whales, Captain, Admiral, Navigator, Route)

Joy (Sunny day, Victory, Rainbow, Delight, Extravaganza, Grand Prix)

Waiting for a pleasant surprise, holiday (like waiting for a gift under a Christmas tree in childhood) (Fiesta, Carnival, Scarlet Sails)

Flirting (Evening Breeze, Rendezvous, Meeting, Night Pier)

Neologisms are possible only Russian or Ukrainian. No foreign language neologisms.

Submission form: RUSSIAN AND UKRAINIAN spelling.

Example: evening evening

(words separated by a space to trigger auto-rejection).

Number of words 1-2 Additionally: It is necessary that the Russian and UKRAINIAN spellings are as identical as possible.

Example: water water, evening evening.

Unsuccessful option: World of travel Svit Mandriv

A foreign name is possible if all other conditions are brilliantly met.

At the same time, words like "Fiesta", "Bravo" are not considered foreign languages, that is, words like them that have long been included in our language (Russian and Ukrainian) can be used.

Before submitting the name, check it in a search engine, if such a travel company exists on the Ukrainian market, you do not need to offer the name.

Among the existing Ukrainian travel agencies I like the names of the following: "Fiesta", "Marco Polo", "Kiev Sputnik", "SAM" (the slogan "Choose yourself!"), "Gallop across Europe", "Extravaganza" (the slogan "Extravaganza of travel") ...

As bad examples:

Larisa-Tur, Maria-Tur, Boris-Travel and so on (and everything related to the names of people with the prefix -tour), Super-Tour, Hot-Tour (banal English words with the same prefix -tur, -travel) , Columbus, Magellan, Equator, Continent, Mainland, Compass (and other tourist platitudes), TourGO, TourON (in other words, English neologisms that will not be understood either there or here).

Variants from the first generation that did not fit in the first place because they are busy or too trivial, or these are foreign words:

Comtour

Suntur - sunny tour

Pantur all tours

Golfstream

Concord

Nova-tour

Route

Dobre tour

Turizman

On a hike (vpohod.com.ua - free)

Walking

Exomir

Continent

Eurovoyage

Pilgrim

Magellan

We will tell you how to develop an original name for a travel agency.

Tourism and its derivatives

The easiest way to tell about your activity is to mention it in the title. Tour, tourism, tourist - it is from these words that you have to make a start in the name of your business with this option. It is noteworthy that these words will be understandable in both Cyrillic and Latin, so you can safely use both options or mix them. This is exactly what the owners of the companies Diplomat Tour, Metro Tour, Turtrans-Voyage, El Dorado Tour, Anex Turism Group, Biletur, Tez Tour, Pegas Touristik, MosGorTour, Anex Tour, Bridge Tour, Sunrise Tour, Turbinaria, Mirotur, Solntsetur, 1001 tour, Tours here, Leto Tour, TurBo and others.

Associative row

This method is similar to the previous one, since it also evokes direct associations with the activities of the company. Travel and its derivatives, voyage, rest - use these words when choosing the name of a travel agency. By the way, the word "travel" has long been included in everyday use and does not need translation. Examples: Travel Store, Mouzenidis Travel, Online Voyage, Level Travel, Bon Voyage, Travel Industry, World Travel, Leisure Store, Travelata, Sunlight Voyage, Travel Good, Travel Club, Alfatravel, Flagman Travel, Meridian Travel and others.

Example name for a travel agency

Specificity of activity

From the name, your customers will understand that you are their best guide to a certain place on the map. Secondly, you will get rid of incoming requests not on the topic of your case by name alone. For example, China Travel, Alphabet of Spain, Discovering America, AsiaGO, Ayurveda Tour, Dominican Republic, Salute Paris, RussiaDiscovery, Pronto Tour, Cruises around the world, Cuba nearby, Turkey for you, All inclusive, Fly to Tai, Hello Europe and others.

If you specialize in trips to only one part of the world or country, then it is better to warn about this in advance.

Price range

Carefully planned tours to distant lands and exotic locations are not the same as last minute deals, both in price and in potential audience.

Place all the dots on the i in the name of your travel agency and you will attract your customers

Examples: Cheap Trip, My Last Minute Tour, Bank of Last Minute Tours, 99 euros, Exotic Travel Club, Last Minute Tours, Lux Holidays, Premium Travel, Cheap Tour, Tour Boutique and others.

Creativity

You can stick to the reference to travel as a basic requirement, or you can do without it. There are no restrictions, the main thing is a sonorous and evocative name. Examples: Paints of the World, Seven Wonders of the World, Kaleidoscope, Miklouho-Maclay, World of Wanderings, Fly the Fly, Columbus, Yellow Elephant, I Fly where I want, Dream World, Cactus, No nerves, Discovering the world, No transplant, Dolphin, Robinson, Mandarin summer, Vacation Boniface, Horizon, Albatross, Scarlet Sails, Lotus and others.

It's easier to come up with an original name for a travel agency than it seems

What to call a travel agency in Russia?

The peculiarity of the domestic tourist business is that our people visit Turkey more often than they travel around their native country. But what endless possibilities open up for a tourist in the Russian open spaces! The geysers of Kamchatka, the bays of Vladivostok, the harsh northern nature, the lotus fields of the Volga delta, the highest mountain in Europe, hiking in the Urals, the cleanest lake in the world, Lake Baikal ... You can really surprise with your travels in Russia. Especially if overseas package tours are already boring.

If tourist import substitution is your path, then be sure to indicate this in the name of the travel agency

Examples: Discover Russia, Muscovy, Walking in St. Petersburg, RussiaDiscovery, From Vladivostok to Kaliningrad, Russian open spaces, Port of the seven seas, Discovering Siberia, Our travels, Travel Russia, Travel with us, Russian resorts, Russian guide, gold ring, RuTravel, Fatherland, White nights, Ways and processions, Nakhodka and others.

Conclusion

The interest in tourism continues. Independent travel are gaining popularity, but the good old package tours are still in demand. If you can offer something really special, then clients will not be long in coming, and a suitable name will only orient them to contact you.

A well-chosen name can become a brand that you will rely on when developing your business.

Be guided not only by your own taste, but also by the specialization of your travel agency, as well as by the pricing policy.

You can attract new customers by name alone! But how exactly to do this is up to you. Good luck!

Illustration.

What are brands in tourism? In a nutshell, these are comprehensive multifunctional services for the implementation tourist services a wide consumer audience.

The tourism market is growing and actively developing. A tourist brand and its popularization is an effective tool for promoting the services of each brand. It reflects the philosophy of the company, objective information about the range of proposed activities.

All travel companies strive to create a unique visual image so that potential consumers can easily distinguish it from similar offers from their competitors. The brand reflects the characteristics of the services that present the company in the best possible light and are attractive to a wide target audience.

Coral Travel is a poetic name that signifies a journey to coral islands... Since 1995, this operator has positioned itself as one of the the best organizers quality rest at a high level in 38 countries of the world. In the domestic market, this brand is the guarantor of reliability and safety.

"Tez Tour" is an international Russian tourist operator, at the origins of which were two Russians - Alexander Sinigibsky and Alexander Burtin, as well as a citizen of Turkey Levent Aydin. This is where the word "tez" appeared in the name of this brand, which means "fast" in Turkish. The company was born in 1994 and has been successfully flourishing to this day. Along with tours to Europe, Mexico, Cyprus and other destinations, the operator invites tourists to travel to Belarus, Moldova, Kazakhstan and the Baltic countries.

Grand American Adventures, which means "great American adventures." The best travel brand for hobbyists active rest dreaming of visiting the remote corners of the North, South and Central America... A wide range of tours, different travel styles attract a wide consumer audience to this tour operator.

OpentourUSA ( Open tours USA) is a well-known travel brand that has been actively selling quality services for 14 years, including not only group tours but also private and personalized travel. The service package includes land transport, excursions, hotel rooms and other additional services at the request of customers.

GoCar Tours or Car Tours: An Anglo-American brand that offers its customers an exciting journey in a yellow two-seater car. Great idea for those who prefer not to be tied to a schedule sightseeing bus... A compact car will easily drive through the old narrow streets, where a large bus cannot turn around. Guided tours in six languages ​​are available.

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Essor Ltd. (England) - the name of the company is translated as "takeoff, rise, scope". Recently launched British brand with tours in London, Paris and Rome. The founding fathers of the company are Nico Jacquard and Oliver Mernikom-Levin. Despite only five years of experience in the field of tourism, more than 30,000 clients annually use the services of a young, but well-established travel company.

Trafalgar is the name of the family-run travel company in England, which provides over 230 magnificent tourist tours towards New Zealand, Asia, Central and North America... It offers tourists local exoticism, acquaintance with the history and culture of the indigenous population and excellent service. By the way, the name of the Trafalgar brand is consonant with the name of the cape on the Spanish coast. Atlantic Ocean... It was at this place that on October 21, 1805, the British defeated Napoleon I in the Battle of Trafalgar and confirmed the naval superiority of Great Britain.

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FindYourItaly SRL (Milan, Italy) - in other words, “find your Italy”. A popular tour operator offers tours of large cities Italy. The program includes a complete service maintenance: guide, transfer and accommodation. An excellent opportunity to get acquainted with the culture and life of the country, taste Italian wines and cuisine.

WorldTours (Napoli, Italy) is a travel company with 20 years of experience. Fascinating "world tours" to Pompeii, the coast of Naples and to famous volcano Vesuvius, shore excursions. It offers tourists luxury yachts, limousines. Individual tours are possible.

Wheely s.r.l.s. (Rome, Italy) - the brand name is translated as "wheeled". The starting point for tourists is a stone's throw from the Colosseum, and tourists make the journey on comfortable, safe bicycles. The trip is a fun and exciting adventure for lovers of active pastime.

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Urban Adventures (Vietnam, Hanoi), or "Urban Adventures", offers unforgettable travel for those who want to get acquainted with everyday life local residents... Two-hour or day tours involve small groups of tourists - a maximum of 12 people, so that travelers have the opportunity to immerse themselves in the local environment and get the opportunity to really interact with the indigenous population. Travelers receive full service: transport, food, drinks.

South American brands are represented by the following popular brands:

• Brazil Expedition Passeios Turisticos Ltdа (Brazilian Expedition) - tours and recreation in Rio de Janeiro, football matches, hang gliding;
• Say Hueque Argentina Journeys - Introduces you to the Iguazu Falls, Perito Moreno Glacier, Patagonia and others significant places;
• Around SP (translated as "around") is a fascinating excursion around Sao Paulo with professional guides and a high standard of service.

Zoe Yacht Bosphorus Cruises - Zoe Yacht - Bosphorus cruises. Turkey travel brand that offers tourists a private luxury yacht cruise to the beautiful Bosphorus in Istanbul.

Toubkal Trekking - this brand translates as "a trip to Toubkal" - the most high mountain in Marocco. The Moroccan company organizes trips to the mountains and deserts of their country.

Ibermundo Travel (Bermuda Travel) is an African brand offering exciting travel to Cairo and Egypt.

Sharm Wonders is another popular tour operator in Africa with seven years of experience that organizes exciting trips to Sharm El Sheikh, Egypt. Desert Safari, sea ​​travel prepared and organized at the highest level.

Summary

Majority travel companies selects understandable English-language names that are readable by the target audience in any language. Most often, it includes words related to travel, movement, the world, impressions.

Even if the name is presented in encrypted form, the solution contains all the same symbolic words. Perhaps because the majority of tourists associate foreign words with something mysterious and unknown, even travel companies focused on traveling within the country choose English-language names.

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