The category of "business from scratch" can be safely attributed to the delivery of apartments for rent. At the same time you can not own apartments, but also make money on short-term lease. All that is needed for this is to find accommodation, whose owners are willing to provide it on the conditions of sublease. Subarenda is a form of a contract, in which the right to rent an apartment for rent as it is reptiles.
A similar business may seem understandable and easily organized. But not everything is so smooth and calm. Apartments for rent are a lot of apartments, but not all of them bring normal money, and some do not at all justify the funds invested in them.
Well, if the property already has a couple - the top of the apartments. Let the one-room (the most running on the market), then the profitability will be higher. If there is no such property, you will have to rent housing for a long time and to take it into a daily or hourly rent.
All complexity in organizing the case comes down to finding suitable housing. Many owners, having heard the word "daily rent", immediately associate it with drunkenness, prostitution and other negative things. And they will not change their opinion by any persuasion. Although in fact, such apartments in subsequent repair need extremely rare, unlike apartments in long-term rental.
Subares are not profitable to keep housing in poor condition, because they simply will not have customers. After each settlement, the apartment is carefully removed. What you can not say about the long-term rental: tenants (and among them a lot of youth) in 90% of cases for the state of the apartment do not follow. And walk and drink no less in such apartments.
"To conclude a contract of sublease to the apartment you like, you have to bring a little to the owners. I say that I have agreements with some firms for the settlement of people who come on a business trip. And in this case, the tenants will often change. If you agree to such conditions, then I will pay you for rent a little more. The hosts of housing first worries, but when they see that with their apartment everything is in order, calm down. And the opinion of the neighbors and Chairmen of the HOA they already indifferently, "says the user" Rasklad "on the forum Nasutki.borda.ru.
It is best to look for apartments closer to the city center. Here find customers much easier. And the cost of advertising is much smaller. Also worth renting apartments as close as possible to each other - this will reduce transportation costs. If one apartment is 15 km away, then transportation costs will be much more.
Legalization of activity
A business feature on the daily rent of apartments is that it is difficult to control the state. Therefore, a considerable part of the businessmen works without registration of entrepreneurship and does not pay taxes. In some cases, this is justified, especially when it comes to 1 - 3-handed apartments and income from activity is not so big to make sense to legalize business.
With an increase in the turnover of the organization, when there is no one or two apartments at the disposal of the organizer, and at least 5 - 6, it is better to register IP or LLC. With the design of the business it will be easier to find new apartments (housing owners trust organizations more than ordinary individuals). It will be calmer to work, since no one canceled the fines for illegal entrepreneurship. The envious will always be found, including those in the chair of the Chairmen of the HOA, which may report this to the police or the prosecutor's office. And in this case you will always have documents. Everything will be within the law ..
Register such business most often as ordinary individual entrepreneurship. For business registration in the tax inspectorate, it is necessary to present a statement, a photocopy of passport and the INN, the receipt for the payment of state duty. In the registration statement, the OKVED codes should be specified: 55.23.5 "Activities of other places for temporary residence" and 70.20.1 "Delivery of own residential real estate" (you can specify several codes). After 5 working days after submission of documents, it is possible to obtain a certificate of registration of IP. And you are a legal business representative.
Separately, it is worth mentioning about the choice of the tax system. All three well-known specialists are suitable for such activities: patent (patent taxation system), UNVD (insertion) and USN (simplified). The most favorable option is a patent. You pay a fixed fee (about 10 thousand rubles) and work calmly for a whole year. You do not need to provide reports, to keep accounting, etc. But the patent system is not accepted in all regions, and therefore it will have to choose between UNVD (you can use up to 500 square meters. M.) Or USN. These specials are also beneficial (although it is more expensive), but they will have to account and give reporting on schedule.
It is worth considering the moment that, issued a business, will have to pay income tax for apartment owners, and this is 13% of the rental cost. In order not to offend yourself, this question should be discussed with the owners of housing even at the stage of concluding a contract of the sublease. These most 13% should be deducted from the cost of renting an apartment.
Hiring staff
If we are talking about building a business, and not about the work "for the sake of work", then the issue of employees should be resolved. If you have 2 - 3 apartments at your disposal, then somehow you can manage alone. And if you work with 5 and more apartments, one already does not manage.
Imagine a picture: You found a client, go to show him an apartment. While you are negotiating you the call from the second client - you are distracted by the conversation. At this time, the third client moves from the apartment to which there is already another client, and you need to urgently clean up the apartment, etc., etc. And such minor foreign affairs can be with a dozen one per day. The head will go around, which will affect the quality of work and the number of customers. Therefore, with an increase in the number of orders, you should think about hiring a maid for cleaning apartments and customer service manager. The cleaner can only pay the percentage of the work done without making it in the state (so as not to pay insurance deductions). Manager - salary and a small percentage for motivation. Let him work with clients work, answers calls, holds meetings, checks the condition of the apartments after guests, etc.
In this case, it appears a lot of time that you can spend on the search for new apartments, to solve accounting and legal issues, on advertising services, to control staff. Time will appear on a personal life, and the case will bring pleasure.
How to advertise a service
Customer search is one of the first tasks that all forces should be put on the solution. There will be no customers - there will be no income, and the obligations to pay the lease will not go anywhere. The following options will help to create a client base:
- Placing ads in newspapers. The old and proven method, although with the arrival of the Internet, it becomes less and less relevant. But this does not mean that from the media it is worth refusing at all. Very many traveling on arrival in an unfamiliar city buy newspapers and find apartments there.
- Split leaflets in places popular for tourists and visitors. These are outputs from the subway, bus and tram stops, cars and railway stations, central streets of the city.
- Placing information on the advertisements on the Internet: Avito, Slando, city portals, etc. Do not forget about the compilation of a competent description, with an abundance of high-quality photos.
- Try unique ways of advertising, such as writing ads on asphalt. All you need - stencil and paint can.
- It is possible to agree on cooperation with local taxiists, since often visitors hire a taxi at the airport and ask the driver to tell, where you can remove inexpensive accommodation.
Underwater stones in the "daily" business
Search for apartments, business legalization and settlement of residents - far from all the problems that are waiting for an entrepreneur in this area. One of the main problems is the lack of customers. So that business brings income, each apartment must be filled at least 70%. That is, out of 30 days - 21 days in rent.
The demand for housing can be low not only because of high competition, but also in mind the seasonal decline. In the summer in the central part of Russia, the demand for the daily rent of housing falls sharply. People are leaving for rest, becomes less travelers. For this reason, you should not open the business to the summer season. Some entrepreneurs experienced in this business in the offseason refuse part of rented housing to reduce permanent costs.
At the same time, for resort cities (Sochi, Gelendzhik, Anapa, etc.) Summer is just the season. And in the fall and winter such a business is idle.
Separately, it is worth mentioning about the mortgage and purchase of apartments on credit. On the forums you can read the ideas of such a content: "You can buy several apartments in the mortgage and pass them into the daily rent. It is better than paying the landlord. " The idea looks tempting, but not realized for a number of reasons:
- To get a mortgage even one apartment, you will have to greatly like the bank. He will demand a certificate of income, will look at the credit history, asks to find guarantors, etc. Your official income does not reach 30 - 50 thousand rubles. per month and the bank refuses you. If you wish to issue two apartments, then you will need an income of 80 thousand rubles. And if you have such an income, then why do you need mortgage and daily rent.
- From the point of view of investment, this option looks extremely unable. The return on investments will be about 8-10 years, which is unthinkable for normal, working business.
How much can you earn. Brief business plan
Long-term rental of one-room apartment in Moscow will cost 25 - 30 thousand rubles. per month. This should take into account the costs of cleaning, advertising and depreciation (replacement of broken equipment and furniture) - about 5 thousand rubles. on the apartment per month. You can pass the daily apartments on average for 2 - 2.5 thousand rubles.
Approximately the picture in the season should look like this:
Profit from putting six apartments will be about 120,000 p. per month.
To determine the payback of investments, the initial investment in the business should be taken into account. Each apartment will need to bring to the necessary comfort - make repairs, purchase furniture and equipment. For each apartment should lay at least 100 000 r. Therefore, six apartments will require investments in 600 000 r.
Hence the payback of investments according to the calculations above will be from 6 months. But it is necessary to take into account the fact that in the first months of customers will be a bit. It will be necessary to work for more than one month before the permanent client base is being developed and the "Sarafan Radio" will work. Therefore, the payback period of attachments can be safely multiplied by two.
Daily delivery of apartments as a business is a good additional income, but at the same time has its pitfalls. To save not only your cash, but also a property surrendered, it is necessary to clearly represent where to start business, what risks can exist, for what contingent these services will be suitable.
Where to start a business
Before you start building a business for renting apartments, you need to find out the following points:
- Whether living space is available, which can be given daily. If the apartment is owned, then you need to be prepared for the fact that foreign people who can harm property will be accommodated in it.
- You can rent an apartment and take it to other persons. Such a business will be considered sublease apartments. In this embodiment, there are no additional risks and costs, at first you can immediately find out, it will be able to build a business or not.
To start developing a business on the daily rent of apartments, you should draw up an exemplary business plan that will help build a clear concept where to start. The following points are defined in this document:
- Find out which apartment will give up, - its own or leased.
- If necessary, carry out cosmetic repairs.
- Slant the living area of \u200b\u200bfurniture.
- Stocking sets of replaceable bed linen, towels.
- Decide which category of citizens will give up the room (for example, only family pairs or citizens who are on a business trip).
- To give the announcement of the apartment for rent, you need to make good photos and make a description of the living space.
- The finished ad should be submitted to newspapers, the Internet, you can create your own website or a page in social networks.
Features and possible problems
Deciding to build a business at the rent of apartments for rent, it should be understood that certain risks may arise.
In practice, there was still no judicial consideration of cases where the person would be brought as a defendant who organized a business for renting apartments and was not registered as IP.
What are the advantages of business registration through IP:
- In the event of conflict situations, it is possible to prove that all actions were carried out in a legitimate manner.
- Registration as an individual disciplines the maintenance of documentary reporting, and it means that all papers starting from contracts and ending with checks will be executed properly.
It follows from this that any claims to guests will be documented. This will give a certain plus in court if the conflict comes to court consider.
What is profit
Based on the cost, you should navigate the approximate cost of renting. It is necessary to take into account that it should overlap costs and leave something to the business organizer for life.
The average rental price ranges from 600 rubles per night to 1,500 rubles per day. It all depends on what state is the accommodation and in which area is located.
In this regard, it is necessary to calculate how many people in a month should rent an apartment so that it turned out a decent income. Well, if the apartment is located in a major city, which is in demand from traveling, then there is a chance to earn good. More profit will bring the delivery of residential premises of several apartments at once. Then a month on average, you can earn from 50 to 70 thousand rubles.
Do not forget that hotels and hostels offer competitors in such business, offering their services at reasonable prices.
Daily rent for rent: video
Daily rent apartments is beneficial to customers who are looking for inexpensive accommodation for a short time, as well as landlords wishing to earn more than with long-term rental. The rental of housing for a day and more per year brings income, 2 times higher than the amount that you can rescue for the long-term rental of the apartment.
How to open a business for rent apartments for rent
Before the start, select the concept of future business and decide whether you will hand out your own apartments or take sublease. Further action algorithm:
If you do not see the apartment personally, you can shoot a video review and send it to potential customers.
Having waited for the first call, politely, but firmly explain the guest's guests in the apartment and voiced the cost. If he agrees to the proposed conditions, make a contract and take prepayment with the key. Having worked out the rental mechanism once, in the future you can adjust your behavior, contract items and a sequence of housing for a short time.
Business plan of the company for rent
Thinking on your own business, you can simply rent an apartment for a year and agree with the landlord about the possibility of sublease. After that, without putting a penny, take it for a short time to everyone, earning on the difference. But for the start of the real business, think about how to provide a service with qualitatively: apartments that resemble hotel rooms, as a rule, are rented faster than gray Soviet communals with shabby furniture and leaking cranes.
Business and Market Analysis Concept
There are three options for organizing daily rent. The first, optimistic - when you owned 2-3 apartments with good repair. In this case, it is possible to organize a business with minimal financial risk: it is enough to correctly draw up a lease agreement and provide all the nuances.
Two more ways to start a business:
By choosing the latest version of the organization of the case, you will have to inform the owners of the premises about how you plan to use accommodation. Otherwise, officially conclude contracts with tenants will not work, and this risk.
Analyze the demand and competition in the market of daily rent. Visit popular sites:
Browse the announcements there, appreciate the condition and cost of apartments, as well as lease terms. Take a note that you liked the ideas - to write them better. Compare offers of hostels with apartments - the results of the analysis will be useful when identifying competitive advantages.
The demand for daily rent depends on the season - in the summer, the number of people willing to remove housing increases, and tenants increase prices
Find out who in your city is interested in daily rent. It can be:
Select a segment to be navigable - do not try to cover the entire market right away. From what audience you target, everything will depend on the design of the apartment before the selection of advertising channels.
Registration of the company
Register the company and do not shy away from paying taxes - business in the field of daily rent brings sufficient income to share with the state, and the risks are too high for illegal work.
You can rent apartments as an individual entrepreneur or on behalf of a limited liability company. SP differs from LLC for the following criteria:
Despite the fact that the financial responsibility is higher at the IP, fines for LLC 2-3 times more
After making a decision on registration, select OKVED - Codes of activities. Options are the most close to the sphere of daily rent:
Determine the tax regime that will be applied:
From the selected mode, the timelines and the amount of taxes paid, as well as the form of reporting. In addition to taxes, be prepared to pay contributions to the pension and insurance funds for yourself and employees.
If you do not decide to register IP or Ltd., pay at least the tax on the income of the individual - 13% of the amount extent. To do this, contact the tax, find out when and what declarations need to be passed, as well as at what time it is possible to pay.
The maintenance of illegal business provides for sanctions:
Search and Preparation of Premises
Focusing on the chosen target audience, start searching for premises. Think that it is important for a business trip to the banker? Most likely, remove the quiet one-room apartment closer to the place of internship or business negotiations. A young couple for a romantic evening? A cozy well-furnished apartment in a small house.
Find premises for long-term rentals You can on the sites of ads, like Avito
The location of the objects choose to quickly get to everyone to settle and evict guests. If you do not have a car, remove the apartments closer to your own housing.
The demand for the daily rent of the apartment depends on:
Tenants in 57% of cases prefer to stop in one-room apartments with good repair, new furniture and operating Internet. Extremely rarely book places in apartments, where more than three rooms, as well as in economy class apartments - 1% and 8%, respectively.
The location of the apartment affects the cost of renting. Proximity to the center still plays a decisive role in choosing housing by tourists, employees of companies, students. Good income can be obtained from an apartment located near a large shopping or business center, a university or train station.
By choosing commander employees as a target audience, find out which reporting documents they may need, and be prepared to provide an agreement, as well as a receipt or an account for rental.
The rental account may include additional services, as well as early and late check-in
Feed the room, enter into contracts of long-term rental with owners. Do not hide what you will take apartments for rent, but better offer a mutually beneficial agreement. Tell us that you do not just take off the apartment, and take it to management and agree to make cosmetic repairs, install the technique, conduct the Internet and follow the order. Explain that business reputation is important to you, so the apartment will be maintained clean. Press the long-term lease. Show the owner and daily treaty so that he understands the seriousness of the approach to the case.
Renting objects, proceed to repair. Materials and equipment Choose an average price segment, furniture too. The main thing is that it is new and clean. Minimum set of equipment for business class apartments:
Disposable cosmetics Order wholesale a few months ahead - buying a big party will cost cheaper
Pay attention to the details and be sure to buy for each apartment:
Free the apartment from personal belongings - own or permanent owner. In the design of rooms, adhere to the principles of minimalism. Organize general cleaning - wash the floors and windows, wash the curtains, bedspreads and covers for furniture, check the operation of the plumbing. Wash dust even in hard-to-reach places.
Order a professional photo session of the room - the interiors filmed on the smartphone camera are rather repulsed than attracting customers.
Registration of documents for work
Form a package of internal documents that will regulate your activities and accommodation conditions at facilities. Develop:
If you plan to hire employees, make job instructions. You can focus on typical examples, but rework them for your activities. Writing one intentional instruction may take 2-3 days.
In the "daily" contract, we register:
Before concluding a lease agreement with the guest, explain all the points in order
Model Daily Rental Treaty -.
To the contract, attach an inventory of property and the rules for residence in the apartment. The rules should include the following:
In each apartment, place the rules in the prominent place, and there are a password with a password from Wi-Fi, administrator telephones and emergency services.
Of particular demanding and suspicious tenants, be prepared to present a set of documents confirming your right to rent a premises, namely: Certificate of ownership or lease agreement with the owner and his written consent to the sublease, certified by the notary.
Where to promote a business - selection of promotional channels
Later you place a visit site with the possibility of online booking, but in the first stages you can do without it. If the site is still created, configure contextual advertising in Yandex and Google.
On some sites to place rental ads on behalf of the Yurlitz, you will have to start a paid account.
Work on advertising in offline. Print and split leaflets, place ads in the most popular newspapers of the city, find friends-taxi drivers and arrange with them to offer your services to passengers. Order advertisement in transport by selecting routes departing from the station. Develop a customer's questionnaire and turn on the question of where he learned about you from where he will help to cut out inefficient promotion channels.
Personnel search
Altogether you can cope with 2-3 apartments, while the linen and towels will have to be held in the laundry, and cleaning to trust the cleaning company or spend independently. Employees will be needed to expand the business:
The number of employees depends on the number of apartments in management. One administrator can simultaneously maintain 3-6 apartments, a cleaner - as much. The manager will cope with the load of 15-18 objects.
Counting expenses and planned income
The calculation is given for an individual entrepreneur on the USN, who wants to take two apartments in the Subarently in the center of the city - one-room and two-room. Target audience - Commandable employees, platform, preferring to live in comfortable conditions close to hotel. Employees are not, but it is planned to conclude contracts with a cleaning company, laundry and dry cleaning.
Table: Costs for opening an enterprise
Table: Monthly expenses
Calculation of the planned income and payback period
The price of accommodation should include: the cost of renting, laundry service and cleaners, advertising costs and the purchase of consumables.
The average price for renting a one-room apartment - 2050 r. / Day. The cost of renting two-room housing - 2850 r. / Day. Exchange in the first month - 60%, that is, 18 days a month, from the second month - 70%, that is, 21 days.
Middle income for the first month - 88200 p. Tax deductions - 5292 p. Profit for the first month - 22093,5 r. The average income for the second and under the month - 102900 p. Tax deductions - 6174 p. Profit in the next months - 36793,5 r.
The payback period of the business is 5-7 months, with low fill in apartments - 1-1.5 years.
Underwater business stones
Apartments for rent - risky business. Starting the case, you risk from all sides:
The only way to minimize the risks is to issue a business officially, to work out contracts with a lawyer and register all possible circumstances in them, including force majeure.
When settling, you must ask for the guests of the passport and make copies, let's on the signature of property inventory and the rules of residence. Neighbors Warning in advance and present permits for the daily delivery of the apartment from the owner. Do not give premises for holidays, if you do not want the neighbors to complain about noise. Be prepared to adjust the work schedule for the time of arrival and leaving the guests - often you have to get up at five in the morning and go to bed after an hour. Keep the phone with you - with any problem, customers will call you, and you must answer.
Related records:
Related records not found.
♦ Capital investments: from 20,000 rubles. (if there is an apartment).
♦ Payback: 8-12% yield per year (as a whole - from 10 years).
If you have your own living area or you are considering the option with the purchase of a mortgage, it is worth thinking about business at the delivery of apartments.
This will allow you to recoup the cost of purchase, as well as earn "top".
There are two options for delivery - short-term (daily rent) and long-term.
Each of them has their own advantages and pitfalls.
To say unequivocally, it is impossible to say it is preferable.
You will need to make yourself a choice by appreciating all the arguments.
Rental for rent or long term: what to choose?
Business idea on long-term housing rental old as the world.
In addition, square meters can be donated not only for accommodation, but also for offices.
Remaining for a short time is also only gaining momentum. First of all, due to the high prices in hotels.
In some situations, accommodation in, it would seem, cheap hostels still costs the declaration of the apartment.
But at the same time a person gets the opportunity to independently dispose of space, its schedule, prepare myself the usual food in the kitchen. And, in general, you can feel at home.
Positive aspects of business
Negative business moments
How to start a business rental apartments?
If you analyzed all the arguments and decided that the delivery of apartments is long-term or daily - this is your business option, you should check the accommodation for compliance with the requirements.- The cost of the apartment affects, above all, its location.
The closer to the metro stations, the center, the main transport nodes - the more you can ask for it. - The location on the first floor is considered a disadvantage when renting meters for accommodation.
But for offices, this is the main advantage. - The kit that needs to be equipped with an apartment for rent is extensive.
This includes towels, an elementary set of dishes, a hair dryer, a microwave, iron, washing machine are welcomed from the technology.
If people are settled for a long time, it is assumed that the comfort of them will arrange themselves. - The apartment for short-term lease must be constantly under your control.
You are obliged to monitor the cleanliness of the order before each race, regularly erase textiles, replenish consumables (packaged tea, sugar, garbage bags, toilet paper). - Rental for offices often assumes that you need an absolute minimum - walls, windows, door and conducted plumbing and sewage.
Analysis of potential customers
Interesting fact:
Music classes for more than two hours a day are unacceptable in relation to neighboring tenants and equal to noise - those in Germany laws regulating housing rental.
For long-term lease, the circle of potential business customers is quite wide. In general, it can be represented as solvent people 18-30 years.
As for the removal of square meters for offices, the demographic is also extensive.
Actually, the floor and age of removals in this case will not have much importance. The main thing is the genus of their classes - entrepreneurial activity.
But it concerns business for rent for rent, you can highlight four main categories:
What submarine stones have a business apartment for rent?
- As a rule, when signing the lease agreement, the removals take passport data - they ask for a photocopy or simply take pictures of the pages (with short-term lease).
But the legislation states what to do it is prohibited.
And if you take another, less important document, the risk is deceived or with damaged property increases even more. - To earn a good reputation and have a regular customer stream, you constantly need to be invested.
In cleaning, washing, improvement of housing conditions and solving various problems.
This must be taken into account even when deciding on the delivery of square meters. - It is difficult to control how the tenants will be decent.
Noisy "Gulyanka" can turn into problems with neighbors and additional cleaning costs and even repairs.
In general, the tenants of old houses are usually quite critical to apartments in which new people constantly appear.
This is especially dangerous if you rent housing for not really legal circumstances. - If you decide not to resort to the services of an intermediary agency, the probability of an apartment idle increases.
But even the realtor, to whom you will pay an average of 20% commission, is not a guarantee of regular dwelling.
Additionally, you will have to advertise, and this is another cost of expenses. - The largest underwater stone is the risk of fraud.
Of course, it exists in any sphere.
But when renting housing is especially high.
Nevertheless, you should not focus on the worst situations.
It is enough to keep vigilance and caution.
If you are just going to buy an apartment to take it and make money on it,
for a successful and profitable purchase:
- Business need to know from the inside.
If you have never rented an apartment, it will be difficult to understand how to deal with its effectively.
You can rent accommodation for a day or two in its own city and play the role of the "secret buyer".
Evaluate what prices are average and how the lessors behave. - If you are planning to take an apartment in a mortgage specifically to rent apartments, it's better to refuse this thought. The current conditions of economic instability can play a joke with you.
In addition, overpayment is too large. - Without insurance, the apartment is not worth starting.
This is especially true of the short-term rental area. - If the boot of the apartment has become regular, it makes sense to delegate washing in the laundry or.
This is an additional spending, but a great time saving. - Feel free to ask questions to potential tenants, talk to them, look carefully.
For several conversations, it is difficult to understand what kind of man in front of you.
But often it turns out to be filled with the most suspicious and inadequate. - Adjust yourself to the fact that calls to "indecent" time will be the norm for you.
And there is a chance that you repeatedly have to come to a call to tenants in order to solve some problem.
If you are not ready for this, establish the duties of the Agency's "on the shoulders".
Of the foregoing, it can be concluded that the specific business delivery apartments for rent - This is not a "golden" ticket.
In any case, you will have to invest your efforts in its development. Then earnings will be more or less solid.
Or delegate the decision of all the issues to the real estate agency.
In this case, you will have to forget about high earnings, because you will have to give a rather small commission.
But if there are square meters and for some reason you are not needed, it is much wiser to pass them for settlement or offices, and not to leave simply just like that.
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Three entrepreneurs from Moscow Okrain earn about 400 thousand rubles. a month is that the stylish apartments for the price is twice as high as one-room apartments are
Founders MAMA RO Anton Kozlov, Volodya Low Rescue and Anatoly Smirnov (Photo: Oleg Yakovlev / RBC)
The founders of Mama Ro Anton Kozlov, Volodya of the Lowholds and Anatoly Smirnov always dreamed of living in the center of Moscow. "I wanted to absorb the spirit of Moscow night adventures in China City," says RBC Smirnov in an interview. "In addition, we didn't want to lose an hour and a half of life every day, getting to the center with sad sleeping outlines of the capital." Kozlov was the first to risk moving to the center and in 2010 he took 18 square meters. m in the basement floor in a small Ivanovo lane. It was repaired on our own, and it turned out "sincere place", in which friends quickly began to be tightened. Of this little success, the guys have a business idea - to create budget housing in the center of the capital for the same as they are. "In order for one night to be comparable to the cost of a taxi trip," says Anton. According to the estimates of the guys, the potential volume of the market of such pendulum migrants was about 700 thousand people every day, which means that the product must be demanded.
Good luck with your own hands
They sat down for drawing up a business plan and understood: to create a "hostel for hipsters" by 600 square meters. m, not less than 10 million rubles. investment. "We did not have such money," says Nodovtsev. "I was a videographer-freelancer, Anton - a porter at the hotel, and toly organized television broadcasts." As a result, the founders of MAMA RO decided to try a less major project, and in May 2012, they smiled at luck. "Somehow in the morning I went on www.cian.ru and saw that the room was formed in the ground floor on the spiridonovka: 80 sq. M. m Total for 67 thousand rubles. per month, "says Smirnov. "It was the most important moment of the whole project: we realized that if we want to do something, then you need to start right now." The guys scraped 30 thousand rubles. For a deposit and started repair.
At first they wanted to divide the entire space into several numbers of 12-15 square meters. "" But then they realized that we would not differ from typical hotel rooms, "Kozlov explains. - We realized that they themselves would not want to live in such cells. So we had the idea of \u200b\u200bcreating not just an interior for temporary accommodation, and full-fledged studios, apartments, space for life. " 2.5 months and 800 thousand rubles. The guys made repairs. "Mazali plaster first with his hands, but then learned to the spatula," says Smirnov. - Money was collected from friends: who 50 thousand rubles. Gave, who are 100 thousand, and 350 thousand took from the familiar capitalist at interest. " In mid-July, two studios on Spiridonovka were ready to accept the first guests. The announcement was posted on the same cyan, and on July 19, the first client came. "A couple shot apartments for two days in 8 thousand rubles, - with a smile tells the lowcomers. - It seemed to us what happened exactly what we were most afraid of: our customers will be those who usually removes apartments for rent. " But novice entrepreneurs were mistaken: the first, as all subsequent clients, were from another audience - these were ordinary or business tourists who wanted to be in a foreign city in a comfortable environment other than small and identical hotel rooms.
NumbersMAMA. Ro.
14 apartments available at mama ro
7 thousand rubles. - Average rental price of apartments per day
18.8 million rubles. - Total investment
20 thousand apartments Rent in Moscow for rent
3.5 thousand rubles. - average price of an apartment with good repair per day
Source: MAMA RO, MIEL, Daily Project
After relatively "rotten" August (75% of the download), since September armor was every day. "From September 2012 to February 2014, we had no downtime on Spiridonovka," entrepreneurs are proud of. In the first five months of work, they returned all debts (about 800 thousand rubles). At this time, as when repairing, they went to Metro and purchased shampoos and towels themselves, revenge breakdowns. "Once every three days, each of us had toilet cleaning and washing duty," says Smirnov. "We realized that the principle is simple: either you are drowning - and this is only your business, or fight and defeat."
After the business went, the guys thought about expansion. They began to significantly monitor ads on cyan, but at first it was not lucky. "That granny gets off with a three-bedroom apartment, then the owner who constantly lives in the Emirates and offers a Skype contract to sign," recalls goats. And accidentally through acquaintances they went to the representative of a person who bought a whole house on pure ponds, in the Gousatnikov Lane. In early 2013, the founders of MAMA RO rented 300 square meters. m on the third floor and began to look for money for repairs. A total of 1.5 million rubles were collected. and another 2.5 million rubles. They took on credit under 20% per annum by one of the Moscow banks. And in January 2013, they went to the construction site. "Each of us had their own vision of how studios should look like. I adore Suprematism, so I made the Suprematic Studio, Anton dries on the Byzantine mosaic, "says Low. "Each of us repelled from your own dreams." Now they rented two of the three floors in the house. In the launch of 12 apartments in Gusyatnikov Lane, the founders of MAMA RO have invested 18 million rubles. They had to actually make the overhaul of the building, changing the pipes and wiring, strengthening the floors, replacing the walls and overlaps.
Vladimir Lowovtsev: "The rental agreement on Spiridonovka, of course, we had a relative (sublease at the city), and, in fact, we could ask us at any time, that is, to take a business. Here, it is important to understand, any business is made from the Department. Without business makers are useless. And, thank God, our business environment begins to understand that without guys who are ready for their own hands, excuse me, wash the toilet, will not be this download, there will be no these people who come here everything will fail, nothing will work at all. " .
Anatoly Smirnov: "In the studio" Jazz "there are all my psychological traits. For example, I had no workplace since childhood, I lived with my parents in the living room. Therefore, in the studio I made a gorgeous workplace overlooking the window. I want a feeling of psychological reliability, so I make the floor from the massell massif. As an actor by profession, replacing the usual light on theatrical sophibes, soaking the air with the feeling of the theater. And so in our studio. Probably, this is exactly what attracts customers in Mama RO: all the interiors are very personal. "
Anton Kozlov: "Russia is a complex country for doing business, but it is as promising how difficult it is that, in principle, you can choose any business and make it a truly qualitatively, conscience. This will be guaranteed success, because the market, especially the services, is very unfinished, underestimated, underfunded. Everything is done through the knee for the sake of getting fast profits and escapes abroad. We have no desire to leave, we understand that they are associated with the country and want to develop it. This honesty is one of the components of the present case. "
Economy apartments
Standard Mama Ro apartments allow you to accommodate four guests. Most of them are implemented in two levels: the bottom is a living room with a cinema and a stereo system, a bar stand and a bathroom, top-bedroom. Each studio has its own unique design interior design. For example, Bauhaus is made in the laconic German design of the beginning of the 20th century, with authentic furniture from the Far Eastern Assess. Apartments "Jazz" refer to the American clubs and the theater of the 30s with open brick masonry, "pine" with the pines installed in the interior - to the children's dream about the house on the tree.
For the individual design of each room, handmade furniture and Apple equipment will have to pay from 6.5 to 8.5 thousand per day. The cost is determined by the area and popularity of the apartments. Entrepreneurs argue that in 2015 worked with a load of 97.2%. "There are foreign clients who move from hotels and live with us a month," says Vladimir Lowovtsev. According to entrepreneurs, about 60% of customers are foreigners, but the proportion of tourists from the regions of the Russian Federation and from China began to grow with the crisis. According to them, there are those who live in apartments alone (about 20%) for several weeks or a pair (also about 20%). Family and companies of friends account for about 30% of customers. Most of the customers comes through booking systems (Booking.com, Airbnb.com, etc.). The apartments often remove to hold a party or shooting, - in this case, they are surreated in a separate price list based on the event. On average, MAMA RO earns about 2.8 million rubles. per month.
MAMA RO main costs are rent (674 thousand rubles per month) and payments on loans and debts (interest and repayment - 747 thousand rubles per month) banks and individuals. Personnel costs make up about 420 thousand rubles. Entrepreneurs pay salary to themselves and two assistants. Communal payments, cleaning (on outsourcing), advertising and commissioning of the booking systems take another 400 thousand rubles. In general, over the month of expenses, 2.2 million rubles arrive. MAMA RO activities are carried out through IP Anton Kozlov (USN, 6% from income).
Another market
Yuri Kuznetsov, the owner of the Internet project "Forily", assesses the capital market for the short-term rent of apartments and apartments of 20 thousand premises, most of them are standard one-bedroom apartments. There are about 3.5 thousand proposals in the price category of 2-5 thousand rubles on the Suquestness site. per day.
Yulia Kolyakovskaya, Director of the Development of Likehome Apartaments, which manages 76 apartments in Moscow, believes that the demand for apartments and apartments are presented by various categories of customers. "Almost all of our objects are within the Garden Ring and are focused on secured citizens who are more likely to remove them for a few weeks and want to live" like at home, "RBC said. - People often want not so much to save at the hotel room, how many have those amenities that hotels can usually cannot ". According to her, this is especially true for families of families with children, when renting apartments becomes more economically more profitable than booking several rooms at the hotel. It estimates the market for such accommodation objects in the capital just a few hundred objects.
Family or companies of four are now in Moscow, as a rule, to stay cheaper in the apartments than in the hotel. According to Booking.com, four nights from January 30 to February 3 in MAMA RO will cost 29.2 thousand, in Likehome - 24 thousand rubles. Quadruple room in the hotel "Aeropolis" - at 28.5 thousand, Adagio Aparthotel is already 42 thousand, in Novotel (two standard double rooms) - 51 thousand, and Deluxe Suite with Kingsize bed in Four Season - and at all 493 thousand rubles.
Before the crisis, Likehome Apartaments managed a hundred apartments (all objects are privately owned, the company takes them to management), 60% of customers were foreigners, and the average load of this year was about 80%. "Now the situation has changed: more than 60% of customers - Russians, the download also fell," says Kolyakovskaya. Mama Ro say that the crisis did not affect their business - the loading of the apartment in 2015 amounted to 97.2%. The plans at the founders of MAMA RO take into control a whole mansion in the center of Moscow to create a real apartment hotel in it, but until they found a suitable object of real estate and investor under this project.
Interior and furniture for sale
The popularity of Mama Ro apartments is largely related to their unique interiors, which founders came up with and made themselves. Low "says that some guests even began to handle requests to prepare similar design projects for their apartments. "Every fifth person comes and says:" How cool! I want the same, "he says. The team has already made four interior projects and is currently working to create design projects for three hotels in Europe - Czech Republic, Latvia and Estonia. The furniture that the guys did in their projects in Studios "Bauhaus" and "Pine" causes similar interest. "We were offered to make a whole collection and set it for sale in the Collar Department Store," says Low. At the moment, the MAMA RO is working on two furniture orders.
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