Receiving Chinese tourists. Attracting tourists from China to Russia

  • 30.03.2020

Chinese tourists - The inevitable attribute of megacities, where there are at least a few sights of a global scale. At the beginning of zero between Russia and China, a visa-free regime was concluded for short tour, which made Moscow, St. Petersburg and several other regions with important areas for Chinese travelers. Add a drop in the ruble in 2014 here, cooling relations with Europe and America and the growth of China's welfare - and get the Hermitage Hermitage destroyed on weekdays and the Red Square, on which Chinese speech sounds louder Russian.

Every year, Russian media write that the tourist activity of Asian countries beats records that this year the thematic tours from China, dedicated to 1917 and the October Revolution, the Russian economy, that Chinese buyers make cash with luxury shops and participate in the Relas of Sneakers Yeezy. Overall, optimism is justified: more than 1 million Chinese (in second place - Finland with the same 1 million) were visited by the statistics of Rotuurism for 2016 Russia. However, some experts that most of the money that the Chinese spend in Moscow remain in the shadow sector of the economy or return to the PRC, because they serve Chinese tourists in Russia mostly Chinese businessmen.

Who comes to Moscow?

Anna Sibirkina

Deputy Director of the Travel Association "World without Borders", Head of the CHINA Friendly program

"The Chinese are the most traveled nation in the world in many ways because the most numerous. But there are many cultural factors: in China is very popular inland tourism, people regularly go to other provinces. The fact that among them a large number of pensioners is also due cultural features. For a long time in the People's Republic of China, there was a law "One family is one child", so parents tried to make the most in their children, to learn them and give them everything: an apartment, a car and education. After the children grew, they traditionally began to take care of their parents.

Mass tourism to Russia from China appeared in the early 2000s, when an agreement on visa-free trips was concluded, which is why most tourists come with groups. Russian direction is popular thanks to geographic proximity, low prices And good relations between the two countries. "

Victoria Levitskaya

Orientalist, translator from chinese

"Most Chinese are very poor and cannot afford to leave abroad. The interlayer of the middle class and very secured people in China is very small. Very rich come on their own, hire translators, guides and go to small companies. Middle class tourists are more often moving on buses - these are their crowds can be seen on Red Square with cameras. "

Anna Stepanova

Guide - translator from chinese

"Russia has become popular areabecause with the fall of the ruble here it became cheap. The Chinese attract mystery: Moscow for them is far and unusual, so if they have a lot of retirement time, then why not go here. Chinese tourists are also different. Some are going to look at the communist heritage, they admire Putin and think that Russia and the PRC are friends. There are those who buy chic tours, or just businessmen who were already everywhere and are now coming to Russia. "

What do Chinese tourists differ from the rest?

Siberkina: "If we talk about tourist groups, they are maximally sharpened under" all inclusive. " With them there is always a guide. Chinese citizens do not always know the history of other countries, the Red Square for them is a place that is associated only with Lenin and Stalin. With other details they have trouble.

Key point - food. At 12 o'clock, almost all of China massively goes lunch: the food is exclusively on schedule, there is a cult of food and catering. Many guides in the go of the saying: "The Chinese group arrived - there will be drought." You probably saw that many Chinese go with bottles of water or thermos: they constantly drink water and tea. This is due to traditional medicine: they believe that warm water Promotes all physiological processes.

But due to the fact that the level of culture and education among Chinese tourists is very different, there are curiosities - some are preparing noodles in kettles. They have a completely different attitude to the purity and dirt: when they eat, they can throw off the garbage from the table to the floor, because it is convenient. It is also important to know that the Chinese are quite disciplined and if you pointed them on some things, they will obey. "

Irina Grishin

Guide-china

"Unlike European tourists, they strongly respect the USSR and the communist past of the country. Much is connected with the fact that Soviet Union Helped China. They consider us a friendly people. The key difference from all other tourists is permanent under the guide. If European tourists can buy one or two excursions, then the Chinese are always on excursions. "

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Daria Zhdanova

Student MGPU, china, works guide

"In the autumn I was a guide to tourists from Taiwan - and they saw the first snow. It is clear that in Moscow is not a god news that, just falls small gruses. But they were just amazed, told later how cool it was. True, when in a few days the real blizzard began and the Moscow fell asleep, they were disappointed in the snow. "

Siberkina: "They go to Moscow for what they once heard: about Red Square, about Lenin, Mausoleum. The opportunity to visit Russian ballet is very happy - they have a reverent attitude to Russian culture and music. Love the subway, to be at the Novodevichy cemetery, watch all the large facilities. They know the "bunker 42" on the Taganka, and they are very interested in all excursions dedicated to the Soviet period. But in museums modern art Or some new-fashioned shows will not be tightened, because the Chinese tourists are terribly conservative. "

Stepanova: "Groups and routes near tourists are different. For example, there are "Red China" - these are tours in the Soviet Past places. They go to the mausoleum, go to the homeland of Lenin, and on Red Square go to the cemetery, where politicians are buried. We also take a sightseeing tour: it is always - MSU, the area of \u200b\u200bvictory, the Church of Christ the Savior and Kutuzovsky Avenue. There are few in the Tretyakov Gallery, this year, for example, there were never a group there. In Pushkin Museum - more often. Therefore, the main museum is the Kremlin, and the weapon chamber there.

Most tourists surprises the city's device: a lot of traffic jams, wide roads and lack of mopeds and motorcycles. Many people like monumentalism, Stalin Tverskaya and High Trops. They are pleasantly surprised by friendly Russians - they think that they think that very disgusting people live here. "

Where tourists still go

Souvenir shop "Heritage" in GUM

1 of 5.

Souvenir shop "Zhostovo" in GUM

2 out of 5.

Banquet room in "Bunker 42"

© Bunker 42.

3 of 5.

Restaurant "Three Wisdom" - frequent place Stop groups of Chinese tourists

© wikimapia.org/moscowich.

4 out of 5

Shop "Russian souvenirs" on Arbat

5 out of 5.

About illegal guides

Grishin: "Now there has been a problem with illegal guides, which tell all sorts of pearls about them. The difference between us and professionals is that we are talking about the history of the country, and they sell amber and gold. But this problem is not very important to see our government, because how much we have said about it, nothing changes. What should I do? It is necessary that only a citizen of the Russian Federation that has a license can work as a guide. And it is important that the law not only existed, but also was executed. Because now, for example, many Chinese guides work in the Kremlin through the translation: they hire a guide with a unclaimed language, for example Latvian, and go with him, and then somehow it translates the whole group. "

What do they take pictures?

Zhdanova: "I drove a small group of Chinese students in Moscow: VDNH, Victory Park, Culture Park and Museum from then stood there" Bryusov ". Also were in the Tretyakov Gallery and in Pushkinsky. They didn't like the museums - she liked to walk around the city more. The Red Square was especially loved - there they arranged a photoset for 30 minutes. They were still very surprised by the Moscow metro, in which they photographed literally on each meter. We went out only on the most beautiful stations, although they were ready to watch literally everything.

Chinese tourists take pictures of all monuments that see on the way. Sometimes still remove cafes and foreigners - especially if they are crowded. It is difficult for me to talk about tourists in general, but the students with whom I went was not very interesting the history of places: for them it was the main thing - just to take a photo. Probably, in order to then post it in the social network. "

Siberkina: "Citizens of China are very connected - they have a big circle of friends and dating, and photograph - the ability to share and brag. The Chinese social networks play a big role - they have huge communities in which they instantly lay out photos. They made a selfie against the background of the circus Nikulina - and immediately posted in Wechat. They love to remove everything that is different from China. For example, white light children - with my child, they constantly arrange a photo shoot, literally passing out of hand to hand. In the Trinity-Sergiye Lavra, after the influx of tourists from Asia, the rule was introduced, prohibiting the selfie with icons: they do not have such an attitude towards holiness as we have. At the entrance to the territory of the Lavra, I need to separately negotiate that it is impossible to spit, litter, smoke and do selfie with icons. "

What do they eat in Moscow?

Levitskaya: "We went to" Chinese news "- they praised their kitchen, but they lack pepper, spices and glutamate. They do not understand the borscht - there are no noodles! In the evening were sitting in the "country, which is not", and they liked vodka; Beer and wine - for them it is fine, not in honor. Vodka, matryoshki, fur, jewelry, large-scale architecture and spiritual heritage - this is how you can describe the interests of the Chinese in Moscow. "

They do not understand the borscht - there are no noodles!

Stanislav Lisichenko

The owner of the network of restaurants "Chinese News"

"The Chinese can only eat their food, do not perceive anything else at the physiological level - from meat and potatoes they are just not good. In Moscow, they eaten in specialized Chinese restaurants - and even in serious hotels, for example, in the Azimuth network, Chinese breakfasts and lunches appear. Some enterprising travel agencies are equipped with enemynny, who are fed exclusively to Chinese tourists, for example, Fud Restaurant in MDM. In the "Chinese News", tourists also come and always order strictly certain positions: noodles with beef, tofu cheese, steam dumplings, fried noodles with pork and broken cucumbers. "

Talk about yourself through Chinese gastro bloggers!

Chinese tourists traveling in groups and individually, on trips most like:

Look at the sights Buy goods and souvenirs try local cuisine

And most of all, they love to repeat each other - the effect "Sarafan Radio" In China, drives all sales!

Therefore, a story about your restaurant, hotel, a club or a store from the mouth of Chinese bloggers, popular in China, the easiest and most efficient (according to the cost / rate of return) tool to attract Chinese travelers.

How will it be implemented?

Several top Chinese gastro-bloggers with more than 30 million subscribers in China will travel, watch, buy and taste our hospitality!

Bloggers will continuously post all seen, their emotions in their blogs:

As well as on profile tourist forums in China, where, in addition to tourists, the representatives of Chinese tour companies receive information.

Where will you stop / enter the bloggers?
To you!

Do not miss the opportunity to enter your business in the schedule of a Chinese tourist who will go to the challenge, for bloggers, on the "tracks" of his publications!

The cost of the promotion of your restaurant, shop, the hotel or club includes:

Visiting bloggers in one of the days from stay in your city Writing Review / Descriptions in three social networks: WECHAT, WEIBO, YouKu Writing an extended review for tourist portals in China providing all materials on chinese For subsequent use

But how will your Chinese customers find you?

We will register you an account in China's most popular in China / WECHAT social network (the price of a blog-tour is the registration of one service account).

A description of your business, address and contact details in Wechat Account will place a link to the account in the posts of bloggers and it is easy to find you by your Chinese guests.

All you need to do, answer at the requests of Chinese travelers!

Do not be afraid, individual travelers speak English, so Chinese learning you do not need.

In July-August 2017 (that is, quite recently), the Digital CHINA SMM agency has already proved the effectiveness of working with Chinese bloggers for the first time.

In this arrival of a blogger to Russia, the task of attracting Chinese users is decided immediately for several Russian companies:

Network restaurants Ginza Project;

Azimuth Hotel;

DLT (the oldest department store of St. Petersburg);

Combined confectioners - branded retail of the chocolate brand "Alenka".

And these are not all tools that are at our disposal to develop your business with China!


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Make a request, prepare a personalized offer!

Russia is among the top ten countries, most often visited by guests from "Podnebyss", the most popular cities Countries - Moscow, St. Petersburg, the city of the Far East.

Moscow - A city that attracts many tourists, including Chinese tourists. Therefore, in the capital we organize excursions in Chinese.


Our guides - These are licensed professional guides in Chinese with many years of experience in the field of tourism. Our guides not only perfectly own Chinese, knowledge about the history and culture of the city, but also know all the details of communication with tourists and guests from China.


Excursions for Chinese tourists in Moscow Includes the most interesting story of a guide, which will open the secret of our city, will tell about the peculiarities of the architecture of past times.


Chinese tourists will be assessed beautiful monuments, the magnificent historical part of the Great City.


For more integrated sightseeing, you can create an individual route that allows you to cover all interesting historical and significant, popular with tourists, modern places.

Ordering a tour in chinese you get

1. A well-planned excursion program adapted under the Chinese tourist.

2. High-quality transport services, punctuality and driver courtesy and guide.

3. The best way to visit attractions, visiting museums without queues.

4. Convenient payment method.


Tours in Chinese in Moscow.

Excursion in the evening and night Moscow for Chinese tourists.


Night excursion in Moscow for Chinese tourists

Overview excursion "Moscow Capital of Russia" for Chinese tourists.

Moscow...


Chinese tourist on Red Square

Excursion.

Overview excursion "Moscow Capital of Russia" for Chinese tourists.


★★★ Excursion accompanied by a professional guide guide in Chinese is a unique opportunity to get acquainted with the capital in all its glory and diversity, enjoy the city landscapes, learn many interesting things. historical factsAnd forever fall in love with this city!

★★★ We will drive on the famous embankments and streets. historic city: Boulevard I. Garden Ring, Kutuzovsky Avenue; See a large theater and playpen, Stalin's altages, a triumphal arch, the golden domes of the christ of Christ the Savior, swan pond at the walls Novodevichy Monastery, Vorobyev Mountains, MSU building, Luzhniki Stadium.

★★★ At the end of the sightseeing excursion, you will pass along the famous blocking of Red Square, see multicolor domes of the Cathedral of Basil Blessed, enjoy the magnificence of the panorama of the ancient Kremlin with the Sofia Embankment of the Moscow River.


Excursion duration 4-5 hours.


"Lights Moscow" for Chinese tourists.


★★★ Excursion accompanied by a professional guide guide in Chinese - you will plunge into the sea of \u200b\u200bluminous lights and learn all the secrets of the night capital

★★★ On the excursions you will see the temple of Vasily Blessed, admire the view of the Kremlin with the Sofia Embankment, the panorama of Moscow from the Sparrow Mountains, will be at the Temple of Christ the Savior, Novodevichy Monastery, on Poklonnaya Mount, New Arbat, Tver Boulevard, Theater Square.

★★★ Our tour of the night Moscow We will start with the central part of the city, pass on a beautifully lit garden ring, and consider all the main attractions of the beloved capital.


The duration of the excursion is 3 hours.


Tour of Red Square for Chinese Tourists


Excursion around the Kremlin for Chinese Tourists


Excursion around the Kremlin for Chinese Tourists

Excursion to Red Square and Kremlin

For Chinese tourists.


★★★ The heart of Moscow, the main square of the city, stretching along the northeast wall of the Kremlin. Mausoleum, frontal place, the temple of Vasily Blessed, Kazan Cathedral, the Historical Museum and other sights make it a place where all guests of the capital are guided.

★★★ We will start our walk from the Manege Square, we will see a modern hotel that was once a Soviet hotel "Moscow" and built by Stalin, let's look at the Playja building, which was built by an outstanding architect Osip Bov, the famous creator of the Bolshoi Theater. Let's go to the Alexandrovsky Garden, we will see the main eternal flame that the soldiers of the Preobrazhensky regiment guard and find out that the gardens are actually three there. And, of course, we visit the Red Square itself with all its main attractions.


Excursion duration 2-3 hours.


The cost of a sightseeing tour for Chinese tourist groups.

Price in rubles (₽) per person


Excursion Group Plus Commission.
4+1 15+1 20+1 30+1 40+1

Excursion. Sightseeing excursion "Moscow Capital of Russia"

2800₽ 900₽ 700₽ 6,50.00 500₽ 10%.
Excursion in the evening and night Moscow "Lights Moscow" 3500₽ 950 ₽. 750 ₽ 550 ₽. 450 ₽. 10%.
Excursion around the Kremlin and Red Square 3100₽ * 1800₽ * 1700₽ * 1600₽ * 1500₽ * 10%.



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Tour Operator Mais presents to your attention a new direction in the market tourist services Russia - reception of Chinese tourists in Russia and tours for the Chinese to Russia . Our company is developing and offers both ready-made programs and individual excursions In Moscow and other cities of Russiain Chinese.
Especially popularity of routes for 7-9 days with visiting such cities like Moscow, St. Petersburg, Kazan and others. During tours, Chinese tourists can not only learn and get acquainted closer with such an exotic culture for them, but also admire and enjoy the picturesque views and scenery of Russia.
To date, our company provides a wide range of services forreception of the Chinese in Russia: excursion programs, meetings and facilities at airports, hotel accommodation, invitations to Russia, leisure and entertainment.


Special popularity among Chinese tourists are the so-called Red tours, during which our guides introduces guests with memorable and world famous places that are related to the history of the USSR and the October Revolution, such as Red Square, Lenin Mausoleum, Aurora cruiser in St. Petersburg and many others.

Tours "Red Route"
Cities and routes
Red tour to Moscow 3 days / 2 nights Moscow, Gorki Lenin
Moscow
Weekend in St. Petersburg 3 days / 2 nights
Red tour to Moscow 4 days / 3 nights
Moscow, Gorki Lenin
Moscow - Golden ring from 2 to 6 days Moscow, Suzdal, Kostroma, Yaroslavl
Moscow, Saint Petersburg
Red Tour Moscow - St. Petersburg 5 days / 4 nights
Moscow, St. Petersburg, Gorki Lenin
Red Route in Russia 9 days / 8 nights Moscow, Ulyanovsk, Kazan, St. Petersburg

For each Chinese tourist and for each group, we are developing special individual programs that take into account all the wishes and capabilities of our customers. Only in our company you will find a huge variety. tour tours and programs, and attentive attitude and approach to each tourist you are guaranteed! Having visited our routes, you and your tourists will remain only the most positive impressions and memories of Moscow and such unusual and interesting Russia!